As a content creator, your goal will undoubtedly be to curate fresh, relevant media for your audience in an effort to keep them entertained, provide a source of entertainment and of course enjoy the financial rewards that come from affiliate marketing, monetisation and more. One new technique for creators wanting to add to their income is live shopping – a unique form of marketing that can help your audience to buy products that might appeal to them, whilst allowing you to showcase the items that you are being sponsored or supported by.
What is Live Shopping?
Simply put, live shopping is a unique method of marketing that allows a content creator to advertise and promote a product in real time, with a dedicated link that can be clicked live. Where so many creators got used to adding links to their video descriptions in the hopes of having their audience click through to provide commission for each sale, a live stream shopping segment can allow products to be purchased there and then, which can be hugely convenient for a content creator.
Live Promotions, Minimal Fuss
Many followers of content creators enjoy watching because they like the person creating the media. Over time, this level of influence can play a major role in a person’s life, as they will often turn to the creator as a form of escape from their normal day-to-day routines. Over time, this digital relationship can develop into a strong one – and this is why it’s your role as a creator to act as a positive influence on your audience’s lives.
One way that this can be done that benefits all involved is by finding the most relevant and reliable products that you trust yourself and then showcasing them to your followers in an effort to help them find an item that could actually benefit them. From healthy drinks, right through to the latest gaming chairs and much more in between; as a creator, you’ll likely have access to a range of products from sponsors and leading brands and whenever your audience member makes a purchase, you’ll be receiving commission for each sale.
Why Choose Live Shopping?
As easy as it can be to create a list of affiliate links and add them to your description, this will rely on the audience member to actually make the effort to visit your description area and click the link for the product that they are interested in. With live shopping, this process is streamlined in a way that allows them to see the promoted product in action and then click a live link that will redirect them to the item, where they can learn more and make a purchase.
This new technique for making sales benefits from a variety of factors, such as real-time promotion, which is backed up by the platform providing the live transactions secure and safe. As a result, content creators can turn their videos into a powerhouse of promotional potential, whilst audiences can often enjoy discounts, special offers and access to unique items that they may never have thought that they needed, but could hugely benefit from.
